Thursday, January 12, 2012

Badass Link: Action Kickback

Action Kickback (

We’ve all heard the same criticism about action films: Action equals choppy shots & cheesy story. As an action fan, you figure if you go in expecting little of the storyline, and sometimes even of the action, you’ll still manage to come away satisfied.

The truth is, as the action genre grew in its success it developed into a model that, though profitable, left audiences hungry for better stories and a more cohesive action experience. We’re regularly sold on action films that claim to “bring us back to the old days”, only to be let down by more cheap, processed action that brings confusion, not thrills. While we witness the rising popularity of televised mixed martial arts like UFC and choreographed wrestling narratives from WWE, it’s clear that audiences are still demand character dramas with awesome fight scenes they can follow. So why hasn’t Hollywood caught on?

Just because something is believed to be routinely bad by today’s standards does not make it reason to avoid it – it’s reason to improve it! Enter Action Kickback, a revolutionary new action film movement that unites no-nonsense, technical fight choreography with solid storytelling. The Action Kickback film model advocates stronger integration of fight choreographers and talented writers in the production team, producing an action experience that won’t soon be forgotten. It all starts here.